Easy *backend* sales that save you time and energy
[Jump to the middle for my three backend sales strategies mentioned in the title.]
What my client S shared following our first week in Make Money Whilst Doing Good:
In just our first week together my clients have:
Set their profitable 2025 income goal and they'll create it with their current offers and audience (aka simply)
They've identified what their expansive income goals for Jan, Feb and March are and exactly what they need to do to achieve them (e.g. plugging some gaps in their sales processes; mastering their messaging; selling in the backend; sharing more stories and testimonials; upselling; reengaging their existing audience with one free content event)
We've reviewed their offer suites and all their price points to make sure they feel aligned and work for their business - in most cases they will increase their 1:1 prices incrementally as they feel more confident to do so (to tip if you're struggling to just increase your prices to where they probably should be)
Reviewed their copy and messaging for all their key offers
And I've shared simple, strategic ways to fill the gaps in their business for regular sales without constantly launching or being *on* in their business
And none of these things requires them to spend more in their business. In fact we're actually implementing strategies that will allow them to work less (on their business and if desired more time with their clients).
This has all happened in my bonus 6 week Telegram coaching, which I'm offering as part of you joining my MMWDG membership this month.
[FIRST NAME GOES HERE], here's three backend sales strategies (which I’ve just introduced in my MMWDG membership this week) that will save you time and energy in your business:
Add an upsell on the sales page (or in a follow email sequence) using an existing offer. If a client buys something from you, is there something else that would likely be a useful next step for them?
Uplevel your existing clients » Focus on getting your existing clients results (that they want and see) in your current programmes and then introduce them (early) to your “next level” of offer. For example if you have people in a course or membership, talk to them directly about your 1:1 or mastermind possibly offering them a discount to “uplevel” (possibly using what they’ve already paid in the membership/course towards the price of the 1:1/mastermind)
Drop the “launch” cycle, have everything open all the time and set up your “Everything” page (credit to Lizzie Goddard here who I learnt this from). An everything page is where all your offers are available for people to view and buy from at anytime (which you can link to in your emails; on blogs; and on social media etc). Rather than just directing them to one offer at a time, which might not be a good fit. If people are resonating with you and your content but your specific offer is not right for them - they likely want to know what else you have on offer, so make it super easy for them to find!
Imagine what you'll achieve in the next 4-5 weeks (never mind the net 12 months) if you join MMWDG today.
Alongside 12 months membership (with my original MMWDG course (worth £97), and 4 new audio trainings, plus a monthly group Q&A) you also get the remaining 5 weeks group coaching with me in Telegram (where I'm literally coaching you on the daily to hit your income goals/grow your business/gain confidence in your pricing and sales) and a free ticket to my in-person event later in the year. This is all available for £350 🤯 (or £35/month).
I am also limiting spaces (for the Telegram coaching) to just 10 people so I can really give you depth. And the membership will likely be limited to 50 people through 2025, so I can really get to know everyone and their business at a deeper level.
As one final bonus, I'm also offering everyone who joins the membership before the end of March a 30 minute, private coaching call on zoom, because this year I'm all about connection and really want to know my clients and their business so I can provide tailored support and guidance (yes! even in a £350 membership for the year)!
If you're ready to join and get coaching with me this week (plus everything else mentioned above) click the link below. It's going to be on of the best places on the internet for businesses like yours this year!
Here's to a revolution of purpose-driven business owners and social entrepreneurs creating profit and sales without all the hustle, bro-marketing and burnout matyrdom so many people teach. Here's to more impact, more profit and more time freedom to live life to the full.