#26 How to align your brand with purpose
Becky Shand is a Brand Alignment Coach with a mission to help women create an authentic personal brand, that is aligned with their purpose, reaches their tribe and creates a life of balance and fulfilment.
"Everything flows from you as a person - your personal brand has never been more important to your business success than it is right now - especially in this hyper digital age."
Becky has also launched a movement called The Bloom Co – a collective for women to connect with purpose, through mentoring, meet-ups, group coaching programs and business development resources.
In this episode we talked about:
Becky's journey to becoming an entrepreneur and Brand Alignment Coach, following a career in corporate
What a brand is and what it includes (beyond just your logo)
How to align your brand with your purpose
How to use this aligned brand to reach your target audience as a social entrepreneur
Whether or not aligning your brand increases sales
Connect with Becky Shand
Instagram: @beckyshandy @thebloomco
Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
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