#41 Testing your idea and mistakes to avoid when starting your social enterprise with Maiko Schaffrath
You have an idea to create social or environmental impact, you want to set up a social enterprise but it's completely new to you. Where do you start? In this weeks podcast Maiko Schaffrath shares the mistakes to avoid when starting you social enterprise, from the lessons he's learnt talking to hundreds of impact-entrepreneurs over the past 3 years, as well as his own experience of setting up a social impact business. He also shares about the importance of testing your idea and how to go about doing this.
Maiko is the Founder of Impact Hustlers, a community of entrepreneurs solving the world’s biggest social & environmental problems. He hosts the weekly Impact Hustlers podcast where social entrepreneurs share their lessons-learnt on building impact into their business models.
Maiko writes on the topics of social entrepreneurship and Tech for Good for Forbes. He is a regular keynote speaker and panel moderator at conferences and events such as Change Now Summit and Fast Forward 2030.
In this episode we cover:
The importance of schools to inspire the next generation of change-makers
Maiko's journey to entrepreneurship, and his lessons learnt along the way
Why Maiko set up Impact Hustlers
Maiko's mistakes to avoid when you're starting your social enterprise
The importance of idea validation and how to go about doing this
How much testing you should do before launching
Maiko also referred to some really useful books you may want to look in to:
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you, by Rob Fitzpatrick
The Lean Start Up: How constant innovation creates radically successful businesses, by Eric Reis
Find out more about Maiko Schaffrath here:
Impact Hustlers website
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