Blogs can play a big part of this for many types of social enterprises because they’re a perfect way to showcase your expertise to new and existing audiences, generate organic (free) traffic to your website and in turn attract new potential customers.
Read MoreIn January I’m running my very first retreat for female social entrepreneurs focused on helping you plan your impact for 2020, including how to measure it and communicate it in a way that attracts customers and income, so you have your best year yet!
Read MoreYou might feel uncomfortable with the idea of making a profit in your social enterprise, or decided that you want to be “not-for-profit” but I share here why it’s essential for social entrepreneurs to make a profit in their business and how they can overcome the icky feeling about it.
Read MoreData and evidence is important but stories bring this data to life and speak to people’s hearts! And there’s no better story than the one from your customers, clients or beneficiaries. Capturing their stories, experience and testimonials is essential to completing your unique impact story and creating compelling copy that attracts customers.
Read MoreIn a world of fake news – trust, transparency and evidence matters more than ever! It’s not enough to just say you’re delivering incredible impact you need to be able to demonstrate your impact with some kind of evidence. This is an essential part of your overall impact story.
Read MoreThe next part of your impact story is all about explaining what you do to solve the problem you’ve identified. Day 3 of this 5 day mini-series.
Read MoreSocial Enterprises and purpose driven businesses have a HUGE added advantage when it comes to building relationships (with their employees, partners, investors, supporters and customers) because they have passion for a cause – a deep rooted problem they are trying to solve or at least alleviate through entrepreneurship. This is the first part of your unique impact story you should be sharing in your messaging to customers.
Read MoreYour impact story is your USP – it’s both the difference you make in the world and what makes you different. Here we explore why it matters and helps you attract customers and income.
Read MoreDiscover more than 18 awards for Social Enterprises in the UK from September 2019 onwards
Read MoreHow you market matters. Learn how to implement seven manipulation-free ethical marketing practices that enable healthy consumerism as well as increase revenue.
Read MoreIt's never to early to start measuring and communicating your social impact in your social enterprise. In fact I encourage you to do it from day one. In doing so you will know whether you're delivering what you aimed to do, you can start communicating what impact you're having , and you'll be in a stronger position in 6-12 months time when you come to look back on what's been delivered, what you’ve achieved and it will be much easier to collate in to a report.
Read MoreGuest blog from Sian Conway, at the Ethical Hour - the award-winning, ethical marketing specialist with 3 incredible ideas to communicate your social impact with your audience through your audience.
Read More6 different ways to communicate and share your social impact data with your target audiences, as a social enterprise.
Read MoreHere’s my simple guide to setting up as a CIC limited by guarantee (only relevant in the UK).
Read MoreStuck on what to measure in your social enterprise and how to get started? Here I share 7 sets of questions on how to decide on what’s important to measure.
Read MoreThe third in our series of guest blogs from Dr Jane Durston on stress and how to mitigate it as a solo-preneur.
Read MoreIn the second our guest blogs, Heidi Fisher, explains the 5 simple stages of impact measurement and management.
Read MoreGuest Blog (part 2) by Maxime Ducker of Our Good Brands. Maxime shares impact data of 15 social and eco brands who are changing the world through their social and environmental impact. She shares impressive infographics of the impact each brand is creating.
Read MoreNot been connecting with your email list recently? It’s a HUGE missed sales opportunity. This blog helps you reconnect simply.
Read MoreGuest Blog (part 1) by Maxime Ducker of Our Good Brands. Maxime shares impact data of 15 social and eco brands who are changing the world through their social and environmental impact. She shares impressive infographics of the impact each brand is creating.
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