The next part of your impact story is all about explaining what you do to solve the problem you’ve identified. Day 3 of this 5 day mini-series.
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Social Enterprises and purpose driven businesses have a HUGE added advantage when it comes to building relationships (with their employees, partners, investors, supporters and customers) because they have passion for a cause – a deep rooted problem they are trying to solve or at least alleviate through entrepreneurship. This is the first part of your unique impact story you should be sharing in your messaging to customers.
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Your impact story is your USP – it’s both the difference you make in the world and what makes you different. Here we explore why it matters and helps you attract customers and income.
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Discover more than 18 awards for Social Enterprises in the UK from September 2019 onwards
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How you market matters. Learn how to implement seven manipulation-free ethical marketing practices that enable healthy consumerism as well as increase revenue.
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It's never to early to start measuring and communicating your social impact in your social enterprise. In fact I encourage you to do it from day one. In doing so you will know whether you're delivering what you aimed to do, you can start communicating what impact you're having , and you'll be in a stronger position in 6-12 months time when you come to look back on what's been delivered, what you’ve achieved and it will be much easier to collate in to a report.
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Guest blog from Sian Conway, at the Ethical Hour - the award-winning, ethical marketing specialist with 3 incredible ideas to communicate your social impact with your audience through your audience.
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6 different ways to communicate and share your social impact data with your target audiences, as a social enterprise.
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Here’s my simple guide to setting up as a CIC limited by guarantee (only relevant in the UK).
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Stuck on what to measure in your social enterprise and how to get started? Here I share 7 sets of questions on how to decide on what’s important to measure.
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The third in our series of guest blogs from Dr Jane Durston on stress and how to mitigate it as a solo-preneur.
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In the second our guest blogs, Heidi Fisher, explains the 5 simple stages of impact measurement and management.
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Guest Blog (part 2) by Maxime Ducker of Our Good Brands. Maxime shares impact data of 15 social and eco brands who are changing the world through their social and environmental impact. She shares impressive infographics of the impact each brand is creating.
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Not been connecting with your email list recently? It’s a HUGE missed sales opportunity. This blog helps you reconnect simply.
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Guest Blog (part 1) by Maxime Ducker of Our Good Brands. Maxime shares impact data of 15 social and eco brands who are changing the world through their social and environmental impact. She shares impressive infographics of the impact each brand is creating.
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Belief is all it takes…recognising your limiting beliefs will transform the way you think about your pricing.
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Free vs Paid for Services? How do you decide what to give away for free (as a discount, offer or opt-in) and what you should charge for? It’s about having a purpose for a freebie and believing in the value of what you’re selling.
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Brand New 3-in-1 Freebie. My 6 step Blueprint for Achieving your Monthly Income Goals, month-on-month. Not to be missed. Download today.
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At the end of another month and still not reached your income goal. Take a look a these 7 reasons I find most social entrepreneurs aren’t achieving their income goals.
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How in the past three months I’ve expanded my business, generated more income than I did in my whole first year in business and am on track for my best year yet, even though I’m planning 6 months ‘off’ for maternity leave.
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