What could I sell to corporates as a social entrepreneur?

If you’d like to sell to corporates but you’re wondering “What would they want to buy from me? What do I have that’s sellable?” I’m sharing some ideas and helpful questions in this blog to get you started.

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How I learnt how to sell to corporates as a social entrepreneur

When I started as a Social Entrepreneur, back in 2013, I had absolutely no experience of selling and in truth IT TERRIFIED ME, but our business model was based on generating a trading income from selling to corporates so we had learn everything we could to finding, attracting and pitching to people in corporates. This is my story.

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The radical shift we all need to recognise as businesses doing good

Many of you write to me saying you’re trying to decide on a price that enables ethical brands or social enterprises to afford your services but you also need to pay yourself a wage, cover your business bills AND most importantly give back/make a donation to a charity or cause of your choice. The problem isn’t the price it’s your perception of the industry you’re selling to and the shift we all need to make in creating a new reality.

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7 ways to start generating income straight away as a social entrepreneur (without grant funding)

Most people just setting up and starting their social enterprise assume grant funding is the best way to get started. I don’t think this is the case in most situations. It’s my belief that if you’re planning on being a viable, sustainable business (albeit it with a social purpose) then you should start as you mean to go on and start trading from day one.

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Do you have the right business model for your social enterprise?

...without a business model that works for you and your social enterprise you may find you're often struggling to make enough each month to pay the bills; you often feeling like your chasing your tail; you're not sure if you can carry on; and you never have quite enough to deliver the impact you really want to make.

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The only time you should apply for grant funding when you're a social enterprise

Unlike many others I don’t take the standard view that grant funding is the default way to start your social enterprise. Here I share the only three times I think you might consider seeking grant funding in your social enterprise.

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Time for change, time for social impact

Your social enterprise should not drain you. Your social enterprise should not eat up your savings and add debt to your credit card. Your social enterprise should not put you in a feeling of risk and fear. It should light you up. It should drive your passion. It should excite and energise you everyday. How do you make this happen, read here for more.

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Help! I need more customers in my social enterprise

Are you struggling to generate enough income in your social enterprise? Are you unsure how to build your audience, mailing list and attract more customers? Do you want to know if it’s worth paying for an email service like Mailchimp, Convertkit or ClickFunnels, as a social entrepreneur?

I recently had a member of my community reach out to me and ask my advice on what she should do in her business to attract more customers and income, as she was at the point of giving up if she didn’t see a shift in her sales. I know this is a common problem for many social entrepreneurs and so wanted to share what she asked me about and the advice I gave her in case it is also of use to you.

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